Saturday 23 March 2013

Visited shops

A German eye-glass store companyA British sugar and retail store with Primark

An American retail chainA German home electronics group

Usually in the weekend I go for a longer walk and I then pass by several stores especially since I am living close to one of the shopping streets in Berlin. So the stores that were highly visited today were:

BackWerk - selling bakery things with concept that you pick it yourself and then walk over to the cashier and pay for it. Very fast, acceptable taste, they heat up on location so they have a factory bakery somewhere.

DM - selling cosmetics, pharmacy products, well-being things, and other useful objects in the home as well as food.

Conrad, Mediamarkt & Saturn - All the home electronics stores are highly visited all the time here in Germany. Mediamarkt and Saturn belongs to Metro who have almost a monopoly on the German market. Conrad is more specialist & higher quality & put it together yourself concept.

Strauss Innovation - Selling furniture, home textiles, cloths, kitchen things.

Rossmann - Very similar to DM so I guess people want to continue to stay healthy.

Xenos - Decoration in homes, kitchen things etc., very cheap.

Hollister - This belongs to Abercrombie & Fitch and are selling cloths. The store looks very different and it is fairly dark inside etc... as if it would be in a night club. Fairly high priced but people were walking off with some bags.

Rituals - Selling soap and lotions etc. One of the chains that have taken over from Body shop. Almost no one seems to go in to those any longer. They have a concept of a washing basin which means that you can really get a good feeling of the product before buying it.

Lindner - Selling very high quality meat, bread, bakery, half-prepared food. Only present in few cities up here in the north of Germany. Large growth potential. Very well visited once they find a good location with people that can pay for the food.

Lush - Similar to body shop and Rituals but are doing much better than body shop. I can not tell if better or worse than Rituals.

Fielmann - Selling glasses to people. Was an abnormal amount of people in the store. Don't know if they are currently running a commercial or some special offer.

Reichelt - Food store. Get a bonus point from me for being the first bigger store in Germany to bring in Quorn. Silly that the quorn product was not here earlier to me that at least indicates that the store managers are out looking for products to attract new customers such as the vegetarians.

Studioline - Making professional pictures of people, also doing the make-up on them. In Germany it is still very common to attach a picture with the CV. Question is... does this mean that people are out of jobs? Does it mean that people are so secure that they feel that they can afford to change jobs? Unemployment is at least still very low in Germany.

Build-A-Bear-Workshop - This one probably wins the award of being nasty. The concept is based on that children or adults for that matter should build their own bear. Starting from just a plain basic one and then adding cloths and all kind of different things. But how nasty is this for parents? Child walks in start building a bear and then as a parent to not by that bear will be tough... Apparently the store belongs to Die Bärenmacher AG but more than that I currently do not know.

Globetrotter - Selling camping equipment, selling durable shoes and cloths, tents etc. etc. Only chain that I know about here in Germany so they are pretty safe (monopoly?). They are known for giving good advice to their customers.

Confiserie Reichert - Also selling high quality bakery things. Only have 5 stores in Berlin but are very well visited.

Tchibo - Selling coffee and schnäppchen (anything that is cheap and might be sold to people) so they are selling kitchen things and cloths and shoes and whatever they seem to be able to get a good deal on. They also have a very successful internet-shop.

Primark - not to forget my own store which was... as always... very well visited.

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