Analysis of Amer Sports 2014

Company: Amer Sports

ISIN FI0009000285 | WKN 870547

Business: A Finnish sports goods company. They produce high technological sports equipment, footwear, apparel and accessories. They are divided into three business segments: Winter and Outdoor, Ball Sports and Fitness.
They have several well known brands, such as: Salomon (mainly shoes and skiis), Wilson (ball sports equipment), Atomic (ski equipment), Nikita (female street fashion brand), Mavic (bicycle and bicycle equipment), Bonfire (snowboard equipment), DeMarini (baseball bats and baseball equipment), Precor (fitness equipment), Suunto (sports precision equipment ) and Arc'teryx (outdoor cloth and equipment).

Active: Their own sales network is now established in 34 countries.

P/E: 20.2

Analysis of Amer Sports

Company: Amer Sports

Business: A Finnish sports goods company that technically-advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities. They have several well known brands, at least to Europeans such as: Salomon, Wilson, Atomic and Arc'teryx for the full list please look here. Salomon was a French company that was bought by Adidas, I think it was in the 90s' for around 2.5 billion euros. Adidas never managed to get it running and therefor sold it to Amer Sports for around 550 million euros.

Active: They are present world wide and are making almost as much sales in North and South America as they do in Europe. Their own sales network is present in 33 countries.

P/E: 30.9