Company: Oriflame
ISIN SE0001174889 | WKN A0B9NJ
Business: A Swedish/Luxembourg soon to be Swedish/Swiss cosmetic company. By the look of it they move where the taxes are the most favourable. Oriflame have six product lines: Skin Care (for every age and skin type), Colour Cosmetics (three different lines directed to different ages of women), Fragrances (from modest to exclusively priced and developed in France), Personal & Hair Care (body care, oral hygiene, sun care, baby care etc.), Accessories (belts, pedicure sets, towels, bracelets, necklaces, earrings, etc.) and finally Wellness (shakes, bars... etc. anything that will help to make you beautiful from within).
Active: Currently selling their products in over 60 countries world wide with a 3 million large sales force (so called consultants) and 7,500 employees.
P/E: 11.9
Comment: Last time when I met my friends from Poland I was talking to them about Oriflame. The interesting thing was that almost every woman in Poland have one product from Oriflame (something similar to the Nivea from Beiersdorf (analysis of Beiersdorf 2014)) but what they said was that Oriflame is loosing ground. People in Poland today are prepared to pay slightly more for the cosmetics but maybe more importantly they want to go to a cosmetic store to buy it! So by the sound of it if Oriflame would have swapped from their sales consultants to putting up stores then they would have been able to keep their market share instead of loosing it as they seem to do these days.
