Company:
Unilever
Business: A Dutch-British consumer product giant. They have several well known brands such as Dove, Axe, Lipton, Ben & Jerry's, Knorr, Vaseline, Cif, Bertolli etc. For the more complete list of brands please look
here however they have in total over 400 brands so they only show the most successful ones.
Active: World wide. Their products are sold in over 190 countries of which 55% of the revenue comes from the emerging markets.
P/E: 17.4
Comment: I have started to see a couple of Happiness Stations appearing here in Berlin and sometimes it is only the Happiness Station and sometimes it is with the Dutch pancakes that are either made sweet or are made into something similar to pizza. This Happiness Stations with the "heart brand" ice cream (different country different name... Wall's, Langnese etc.). Each time I go past one of them it is completely full with people standing in line to buy ice cream. I am sure that for Unilever this is a only a small stream of revenue but what I like is that they have started up a new concept to push out their own ice cream directly to the consumer without being forced to share revenue with the ice cream sales person. The also step in with an alternative to pizza. When I see things like this happening close to me then I guess they have a good management that are also making clever decisions elsewhere. But maybe that is just wrong.
