ISIN FR0000120693 | WKN 853373
Business: A French wine and spirits producer. The best way to look at it from my point of view is that they have two segments: Brand Companies (the famous brands run production and development in their home countries) and the second is Market Companies (they have received various regions where they must push out the products and they therefore hold the entire distribution chain)
Active: On 80 markets world wide biggest base is still Europe.
P/E: 19.4
Comment: This time I almost fell off my chair backwards when I took a look at the brands owned by Pernod Ricard and to my surprise saw Absolut Vodka standing there on the top row (Pernod Ricard brands). I was not aware of that the Swedish Government had sold that back in 2008 and I still thought it was Swedish. Oh, well... another day, another discovery. As the name tells the Ricard (pastis) belongs to Pernod Ricard and when I lived in the South of France every time me and my friends met up for dinner one of those bottles were always consumed before eating the delicious food.
