I started writing this reflection when the CEO of McDonald's, Mr. Don Thompson, was removed as a CEO after hardly even three years on the job. I am not able to judge if he did a good or a bad job during his period as a CEO however it is a fact that the revenue and profit did not increase as the shareholders were hoping for. Was that due to him, due to that the previous CEO had not responded and started to change the steering or was it due to a general change in society with an interest in healthier food and being prepared to spend more money on food that looks, taste and maybe even claims to be organic. I do not know. But I find less than three years to be too short for even being able to start to change things and especially in a giant like McDonald's. This piece was supposed to be about impatience but it was pulled into another direction during the writing so the title was changed simply to Hamburgers, are we still loving it?
