This investment will be my second Peter Lynch investment that is purely based on the visual observation of customer behaviour. Here in Berlin I have visited two TK Maxx stores and both have been filled with customers that are not only looking around a little in the store but they also buy stuff and they buy a lot. The fascinating thing is that many of the customers are looking at the prices of the items in their smartphones / iPhones and still, after making the online price check, they pick up the item and place it in their basket.
Personally I would say that TJX is fully established in the North American market and they have plenty of growth in Europe where they have been for a couple of years and of course... in the rest of the world. Their initial market establishment in Europe was a failure. The reason for this was due to that they tried to sell American design brands when they should have sold European. Today they have built out their European connections and are getting the European design brands and this have lead to a massive interest from the European customers that are flocking the stores.
