Fenix Outdoor used to be a Swedish company that now have their headquarters in Switzerland. Since I use one of their brands more or less on a daily basis and are extremely happy with their quality I have kept an eye on them from time to time.
Back in 2013 I made an analysis of them (analysis of Fenix Outdoor) and by the look of things that would have been an excellent moment to buy the company. Back then a P/E of 20 scared me which it still does today but not as much. Looking at Fenix Outdoor as an example the P/E is still around 20 but the share price have increased by around 28% during these two years which gives a more than fully acceptable yearly return. The share price was even up sniffing on 400 SEK which would have been a 50% increase if one would have acted upon it that is.




