Based on the group of companies that I have now analysed which ranges from being very pure into sports and sports goods and then moving more and more towards outdoor activities but still a part of sport goods: Adidas, Nike, Puma, Asics, Amer Sports, Jarden Corporation, Mizuno, Wolverine and Deckers Outdoor.
Then I would say that they are either fairly or overvalued by the market today. None of the companies turned out to be undervalued by the market unless we recalculate Deckers Outdoor based on their very nice growth the last five years.. If one really wants to buy a sports shoe company due to the future World Championship or due to the Olympics or due to whatever reason then I would today find it very difficult to pick one and since I can not then I also will not. Neither of them qualifies for me and therefore I will also not invest. I am still waiting for that third or fourth wave.
2 comments:
I agree to your conclusion. A fast growing sport and outdoor company you have forgot is Fenix Outdoor - brands like Fjällräven, retail stores like Naturkompaniet...
You are correct. It would be proper to add Fenix Outdoor especially since almost every person in Germany below the age of 30 runs around with the small schoolbags from Fjällräven. It will be analysed for tomorrow. Thank you for your suggestion!
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